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Mens Health:Trichologist Gary Heron - Splitting hairs: We sort fact from fiction when it comes to your hair. Can baldness be cured?

Posted by Gary, on June 10th, 2008, under ALOPECIA AREATA Minoxidil, COMBAT HAIR LOSS (How To Grow Your Hair Back)Gary Heron, FEMALE HAIR LOSS trichologist, GENERAL HAIR LOSS London Trichology Centre, HAIR LOSS FACTS trichology institute, HAIR LOSS VIDEOS trichology, HAIR LOSS: TRICHOLOGIST AT WORK by Gary Heron, HAIR SCIENCE Trichology Institutes, HAIRMAX LASERCOMB, MALE HAIR LOSS trichologist, PHOTO FILES (from our London Trichology Clinic), TRICHOLOGICAL PRODUCT KNOWLEDGE, TRICHOTALK by Gary Heron Trichologist

Splitting Hairs

We sort fact from fiction when it comes to your hair

Can baldness be cured?

“Take the legs of a newt, the fingernails of an insurance salesman…” Amid the bogus pills, internet potions and improbable scalp-weaves there’s genuine hope for the six million Brits afflicted by male pattern baldness (MPB). “Among the estimated 300,000 hair loss treatments available, two have been clinically proven to slow MPB and help re-growth,” says Gary Heron, trichologist at The Hair Centre in London. They are finasteride (available as the one-a-day private prescription pill Propecia) and minoxidil, an externally applied solution sold as Regaine. Research in the Journal of the American Academy of Dermatology found 80% of men using finasteride retained more hair than placebo-takers, and two thirds actually re-grew hair. Roughly half of men using minoxidil staved off further balding, and 15% recorded re-growth

Does baldness come from my Mum’s side?

Tony Soprano could pin plenty on his ma, but like any thinning man he can’t let the maternal side of the family take the full rap for his forehead expansion. “Genetics do play a major part in male pattern baldness, but the gene can come from either parent,” says Heron. Just because your Dad’s as bald as Britney in breakdown, it doesn’t mean you will be, but your grandma’s wispy moustache doesn’t mean she’s in the clear: “MPB can often skip a generation,” adds Heron.

Click on to:

http://www.menshealth.co.uk/Style-&-grooming/men%E2%80%99s-hair-products,-men%E2%80%99s-hairstyles,-hair-loss-treatment/v3

Hear Trichologist Gary Heron On BBC “The Breakfast Show” Talking About Hair Loss, Baldness and Cures

The Andrew Peach Show

BBC Radio Berkshire 104.1, 104.4, 95.4 & 94.6 FM
‘People you Know, Travel you Trust.’

Every weekday BBC Radio Berkshire’s breakfast show presenter Andrew Peach focuses on a new subject for discussion.

Today Andrew Peach and Gary Heron discuss Hair Loss, Baldness and Cures.

Click on and listen:

baldness_part_one

baldness_part_two

http://www.bbc.co.uk/berkshire/

Belgravia Centre WARNING

PDF]

Unfair contract terms - bulletin issue 6

File Format: PDF/Adobe Acrobat The revision agreed by the trader with the ASA is more legible. The ...... The Belgravia Trichological Group Ltd (t/a The Belgravia Centre) ... www.oft.gov.uk/shared_oft/reports/unfair_contract_terms/oft262.pdf - Similar pages

[PDF]

Unfair Contract Terms

File Format: PDF/Adobe Acrobat Group Ltd t/a The Belgravia. Centre. Trading. Contract. Sector. identifier ...... The revision agreed by the trader with the ASA is more legible. The ... www.oft.gov.uk/crw/445517/446194/oft262_bulletin6.pdf - Similar pages

The Belgravia Tricological Centre,

BBC News BUSINESS Has the ASA had its day?

However, within its own terms, the ASA has been a major success story. ... a complaint against a regional press ad by ... news.bbc.co.uk/1/hi/business/1359634.stm - 35k - Cached - Similar pages

Belgravia Trichological Centre

Belgravia Trichological Centre

The ASA is independent regulator for advertisements, sales promotion and direct ... But thanks to the Belgravia Centre my hairs as thick as its ever been . ... www.cap.org.uk/asa/adjudications/Public/TF_ADJ_41959.htm - 18k - Cached - Similar pages

ASA Adjudications

Belgravia Trichological Centre 52 Grosvenor Gardens London SW1W 0AU Number of complaints: 1

Date: 22 November 2006 Media: Regional press Sector: Health and beauty

Ad
An ad, in the regional press, for the Belgravia Trichological Centre's hair loss treatments, was headlined "HAIR LOSS? Its just not an option for top photographic model Sean Moore. Beside a photograph of Sean Moore a testimonial stated " ... As a leading photographic model I rely on my looks and for me bald is definitely not beautiful. But thanks to the Belgravia Centre my hairs as thick as its ever been ... ". The text stated "... Belgravia's FDA approved prescription treatment courses are ... They are also the only treatments for hair loss that are medically recognised and recommended by most doctors ... ".


Issue
1. South Pacific Pharmaceuticals thought the ad was in breach of the Code, because it advertised prescription-only medicines to the general public.

2. The ASA challenged whether the testimonial from Sean Moore constituted celebrity endorsement of a treatment containing a medicine.

The CAP Code:

50.12;50.17

Response
1. The Belgravia Trichological Centre (BTC) offered to amend the claim "prescription treatment courses" to "hair loss treatment".

2. BTC asserted that Sean Moore was not a celebrity but a male model. They said he was a paying client who believed the treatment he had received, at the centre, had stopped him losing his hair.


Assessment
1. Upheld
The ASA noted, from a previous investigation, that BTC provided propecia (finasteride) and Regaine (minoxidil) at prescription strength to their clients. We acknowledged that the ad did not refer to finasteride or minoxidil specifically. Nevertheless, because minoxidil and finasteride were components of the advertised "prescription treatment courses" and known to be the only medicines with any proven efficacy, we concluded that the ad offered prescription-only medicines to the general public. We welcomed BTC's offer to amend the claim.

2. Not upheld
We noted Sean Moore had a profession considered glamorous by the general population. However, because he was not recognisable to most people, we concluded that the ad did not use a celebrity to endorse a medicine.

On this point, we investigated the ad under CAP Code clause 50.17 (Endorsement of medicines) but did not find it in breach.

Action
We told BTC to ensure that they did not advertise prescription-only medicines to the public in future.

ASA Non-broadcast Adjudication: Belgravia Trichological Group

ASA Non-broadcast Adjudication: Belgravia Trichological Group t/a ...

The ASA is independent regulator for advertisements, sales promotion and direct ... The Belgravia Centre said that they were no longer using the ad. ... www.cap.org.uk/asa/adjudications/non_broadcast/Adjudication+Details.htm?Adjudication_id=41773 - 21k - Cached - Similar pages