Inevitably, the most frequent offenders are advertisers who play on people's unchanging fears and delusions about their looks and weight, health and age. Hair, or the lack of it, is evidently an area of acute gullibility. No sooner does the ASA rebuke the Belgravia Trichological Centre for overstating the qualifications of one Leonora Doclis, a trainee, who "had completed a correspondence course in trichology with a college in Adelaide",
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http://www.guardian.co.uk/print/0,,4016811-103390,00.html
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