The ASA has had a particular problem in recent years with ads for health products and cosmetic surgery clinics.
In September 1999, it upheld a complaint against a regional press ad by The Belgravia Tricological Centre, a London clinic which claims to treat hair loss.
Unfortunately, it was not the first time this particular ad had been "banned".
The complainant, a qualified tricologist, objected to its "continued re-appearance" after the ASA had already established that the clinic's "Trichogrammic" test "neither used X rays or helped fight hair loss", as the company had claimed.
In its adjudication, the ASA said it was "disappointed that the advertisement had re-appeared twice and instructed the advertisers to ensure the advertisement did not re-appear again."
Cynical
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